The Fox Cities Marathon established itself as the “friendly marathon” and intended to communicate this brand promise through its Web site. The entire site was redesigned with enhancements including a message board, training trivia, online registration and a race countdown ticker.
Coalesce redesigned the Sturm Foods Web site using Flash animation, cutting-edge graphics, engaging copy and user-friendly navigation. The site features product mini-sites that allow Sturm Foods to quickly add and promote new products as they are launched.
Van Lanen’s Web site was updated to reflect the company’s energetic culture. It shows that Van Lanen is a local company with national presence. Coalesce programmed the site to include a FTP server for clients to uplfoad files, and an easy-to-update blog and portfolio section.
Mobile phone wallpapers created from regional photos, and ring tones adapted from the New North theme song were made available on the New North Web site. This effort capitalized on a non-traditional communication channel in an effort to build brand awareness.