Real World Example - RSS Feeds
Today’s social technology like RSS feeds and interactive Web sites allow companies to interact with their customers in new and innovative ways – and many brands, such as Orbitz, are taking full advantage!
As a customer courtesy, travel-package leader, Orbitz.com, set up a real time informational Web site offering-up free, essential trip guidance. Site visitors choose an airport for which they would like to receive up-to-the-minute travel updates on airline schedules, cancelations or delays, security line wait, taxi availability and traffic and parking information – all right to their mobile phone. What’s more, the site is interactive, allowing users to update airport status and blog about current conditions.
Aside from providing valuable information, Orbitz.com drives consumer good-will and positive public relations “buzz.”