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Mom. She’s everywhere. The soccer field. The grocery store. The mall. The office. She’s a multi-tasker, single-handedly managing her own schedule and those of her loved ones. She’s multi-faceted, with different skills, interests and loyalties.
She also represents a $2.4 trillion market. Have you determined how best to cater to her and her needs? Keep in mind that she’s managing the needs of her family members. How can you best reach her, and in turn, them? Read on for ways to get Mom’s stamp of approval.
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Moms are Mobile ... Now What?
If it’s Mom you’re targeting, get mobile with it! Have you considered creating a mobile website or publishing a mobile application? More importantly, have you thought about what your mobile message would be? If you have a way to make Mom’s life easier or if you provide a solution to a problem she faces, even if it’s not completely related to your brand, she’ll come back for more, and will associate your mobile application’s efficiency and ease of use with the quality of your brand.
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Move Your Brand Into Mom’s
Shopping Cart Quickly
Looking for a way to launch your online presence and get your brand into Mom’s hand (or shopping cart) quickly? Groupon may be an effective option. The company negotiates deals with businesses all over the country and relays these deals to specific markets through daily emails. Customers who are made aware of the available Groupon offer can sign up to receive the deal, and businesses get an increase in new business traffic.
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The holiday season is a time for fun, festivity, and most importantly, a time for giving. In the spirit of the holidays, Coalesce is giving you the chance to win $500 to donate in your name to any Fox Cities non-profit organization.
Find out more and enter to win.
For a lot of companies, the holidays offer a chance to reconnect with friends and family, as well as a time for reflection. While many of your colleagues will be busy with travel plans and holiday visitors, if you find yourself in the office with some “downtime,” keep your spirit of giving in focus by reviewing next year’s plan for the company’s philanthropic and charitable giving efforts. Brainstorm ways for your team to get involved, or create a schedule for your team to participate in their favorite charity’s annual food drive, fun run or fundraiser. You’ll find that a little planning goes a long way to keeping the spirit of giving alive in your organization year-round.
Just like that extra bit of holiday turkey in the refrigerator, sometimes marketing budget “leftovers” are also a nice treat at the end of the year. But you need to act fast because you want to make sure the budget you submitted for next year is approved.
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