Overview

With increasing environmental awareness, SCA Tissue understood it needed to define a corporate environmental position. While it already had many segmented environmental practices in place, it did not have a core, cohesive sustainability message for marketing communications. Partnering with Coalesce to position and define SCA Tissue sustainability efforts, the Coalesce took the lead in researching and analyzing top competitor programs and policies, as well as crafting a key message and delivering environmental sales and marketing materials.